On the Blog

Resources, tips, and strategy for entrepreneurs.

Matthew Charette Matthew Charette

The Two Most Essential Elements for Growth: Challenge and Support

In leadership, true growth happens when we engage the essential elements of growth. Challenge and support are not the only two elements of growth but they are the two most essential. In this blog I explore how pushing people without providing guidance can lead to frustration and disengagement. I learned this lesson firsthand as a business leader and parent. By pairing appropriate challenges with support, you can help your team and family thrive. Effective leaders foster growth by creating environments where people are both challenged and supported, driving real success and development.

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Matthew Charette Matthew Charette

Understanding the Core of Your Business: The Market Value Framework

In this blog, we explore the key elements that help businesses align their products with customer needs, driving growth and loyalty. By focusing on three main parts of the Market Value Framework—Target Market, Value Proposition, and Market Offering—entrepreneurs can ensure that their products not only meet customer expectations but also stand out in the marketplace.

We also highlight the difference between a Value Proposition and a Unique Selling Proposition (USP), helping business owners understand that while not every business may have a USP immediately, finding it gives them a distinct competitive advantage.

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Matthew Charette Matthew Charette

Loyalty: A Poison in Disguise?

In this thought-provoking blog, we explore the concept of loyalty, challenging the traditional view that loyalty to a person or organization is always virtuous. Inspired by a mentor’s shocking statement, "Loyalty is a poison," we delve into the dangers of misplaced loyalty and the importance of being loyal to values, integrity, and principles instead of individuals. This reflection encourages leaders and followers alike to redefine loyalty, emphasizing truth and accountability over blind allegiance. Discover how true loyalty can strengthen your character and organization, and avoid the pitfalls of toxic loyalty.

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Matthew Charette Matthew Charette

"Driven to Win: How a Day on the Track Shaped My Approach to Business"

In "Driven to Win: How a Day on the Track Shaped My Approach to Business," I reflect on an eye-opening experience driving a race car at the Nashville Fairgrounds. Guided by NASCAR legend Bobby Allison Sr., I learned that success in both racing and business requires more than just enthusiasm—it demands a clear strategy, high standards, and respect for the structure that supports your efforts. While I didn't win the race, the lessons I took away have been instrumental in helping me achieve success in business and life. This blog explores those key lessons and how they can help you drive your business to victory.

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Matthew Charette Matthew Charette

The #1 Leadership Mistake: How the Fundamental Attribution Error is Sabotaging Your Team

In leadership, one of the most common yet overlooked mistakes is falling victim to the Fundamental Attribution Error. This cognitive bias leads us to unfairly judge our team members' character while excusing our own behavior due to external factors. In this blog, we delve into how this bias can sabotage your team, erode trust, and create a toxic work environment. Learn practical steps to combat this error and foster a more consistent, fair, and productive leadership style.

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Matthew Charette Matthew Charette

The Crucial Foundation of Business: Mission, Vision, and Values

In "The Crucial Foundation of Business: Mission, Vision, and Values," I share a personal journey of understanding how mission, vision, and values are more than just words—they are the core of a successful business. Through a story of mentoring and self-reflection, the blog emphasizes the importance of aligning these foundational elements with your true purpose. When your mission, vision, and values resonate with you and those you work with, they become powerful tools that guide decisions, shape your business, and create lasting impact. The takeaway is clear: authenticity in these areas leads to greater alignment, reduced conflicts, and a more fulfilling work life.

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Matthew Charette Matthew Charette

From Idea to Business: Building a Strong Foundation

In "From Idea to Business: Building a Strong Foundation," I draw from my experiences in the Marine Corps to explore the realities of starting and growing a business. Much like the time it takes to develop into an effective leader, building a successful business often takes longer and costs more than we anticipate. This blog delves into the essential steps of crafting a solid business plan, designing a sustainable business model, and planning for growth. I also highlight the importance of persistence, grit, and focusing on what truly matters through the lens of the Pareto Principle (the 80/20 rule). Whether you're just starting or refining your approach, this blog offers valuable insights to help you navigate the challenging but rewarding journey of entrepreneurship.

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Matthew Charette Matthew Charette

Don’t Outrun Your Headlights—Keeping Your Team Aligned with Your Vision

In the fast-paced world of entrepreneurship, it’s easy to outpace your team, leaving them in the dark as you race toward your vision. This blog post explores the common challenge entrepreneurs face when their forward-thinking mindset leads them to distancing themselves from their team’s understanding and progress. It offers practical strategies for keeping your team aligned, including the importance of teaching them the bigger picture. By following these steps, you can ensure your team stays on track and moves forward together, making your journey toward success both sustainable and collaborative.

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Matthew Charette Matthew Charette

Give Yourself a “Mulligan”: How to Regroup and Restart Your Business

In golf a “Mulligan” is an opportunity to refocus.  With that mindset entrepreneurs can use setbacks as learning experiences to reassess, refine, and move forward with renewed energy. In this blog Matt Charette outlines five key steps to help you turn challenges into opportunities for growth and success in your business journey.

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